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Mazda MX-5 Cup | Round 9 - VIR | Livestream

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Mazda MX-5 Cup | Round 9 - VIR | Livestream

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Race Industry Week interview: PPIHC's Melissa Eickhoff

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Race Industry Week interview: PPIHC's Melissa Eickhoff

By EPARTRADE.com - Jan 7, 2026, 6:11 AM ET

With tickets officially going on sale for the 104th Pikes Peak International Hill Climb, anticipation is already building for one of motorsports’ most legendary events. On Race Industry Week, Melissa Eickhoff, CEO of the Pikes Peak International Hill Climb, offered an in-depth look at the fan experience, the race’s growing...

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